Privacy Statement
We value your privacy at Modern Lifeequi Librium
Information We Collect
When you reach out to us for corporate flower arrangements or gift services, we gather data you voluntarily share. This includes your name, company name, email address, phone number, delivery locations, and specific floral requirements. We also collect payment details when you place orders, though processing is handled securely through our payment partners.
For our corporate clients, we may collect additional business information such as company registration details, preferred delivery schedules, and budget needs. This helps us tailor our services to your business requirements.
Our site automatically gathers certain technical data when you visit. This includes your IP address, browser type, device information, and how you navigate our site. We use this data to improve site performance and understand how clients discover our services.
How We Use Your Information
We primarily use your data to fulfill orders and deliver excellent service. This includes processing orders, coordinating deliveries, sending confirmations, and following up to ensure you’re satisfied with our service.
- Processing and delivering your flower orders and gift arrangements
- Communicating about order status and delivery timelines
- Providing customer support and responding to inquiries
- Improving our services based on your feedback and preferences
- Sending relevant updates about our offerings (with your consent)
- Maintaining records for business and legal compliance
We also use aggregated, non-identifying information to understand market trends and enhance our operations. For example, we might analyze which types of arrangements are most popular in different seasons to better stock our inventory.
With your explicit consent, we may send information about seasonal offerings, special promotions, or new services that may interest your business. You can opt out of these communications at any time by clicking the unsubscribe link in our emails or contacting us directly.
Information Sharing and Disclosure
We do not sell, rent, or trade your personal information to third parties for their marketing purposes. Your data stays within our business ecosystem, shared only as needed to provide our services or comply with legal requirements.
We collaborate with trusted service providers who assist in delivering our services. This includes payment processors, delivery partners, and flower suppliers. These partners are contractually obliged to protect your information and use it only for the services they provide to us.
We may disclose your information if required by United Kingdom law, court orders, or government regulations. This includes compliance with GST regulations, business licensing requirements, and other legal obligations relevant to our operations in London and across United Kingdom.
Data Security and Protection
We take data security seriously and implement multiple layers of protection. Our systems use encryption for sensitive data transmission, secure servers for data storage, and regular security updates to guard against threats.
Physical security measures protect our office systems, and access to personal information is limited to employees who need it for their work. Our team receives ongoing training on privacy practices and data handling procedures.
Payment information is processed through secure, encrypted systems that meet industry standards. We do not store full credit card numbers on our systems—this data is handled by certified payment processors who specialize in secure transactions.
While we maintain strong security measures, no system is completely free from risk. We continuously monitor and update our security practices to address evolving threats and uphold high protection standards.
Your Rights and Choices
You have several rights regarding your personal information. You can request to view what we hold, ask us to correct inaccuracies, or request deletion of your data when legally permissible.
- Access your personal information and understand how we use it
- Request corrections to inaccurate or outdated information
- Ask us to delete your personal information (subject to business and legal requirements)
- Opt out of marketing communications while continuing to receive service-related messages
- Request information about how your data has been shared
- File complaints about our privacy practices
We keep your information only as long as necessary for business purposes and legal requirements. Order records are typically retained for accounting and warranty purposes, while marketing preferences are kept until you request removal.
When we no longer need your information, we securely delete or anonymize it. Some information may be retained longer if required by United Kingdom business laws or for legitimate interests like preventing fraud.
Cookies and Website Technology
Our site uses cookies to enhance your browsing experience and to help us understand how visitors use our site. Cookies are small files stored on your device that remember preferences and enable certain features.
Essential cookies are necessary for the site to function properly – they enable basic features like navigation and access to secure areas. These cookies don’t collect personally identifiable information and are activated automatically when you use our site.
We use analytics cookies to learn how visitors interact with our site. This helps us identify popular content, optimize page performance, and improve user experience. This information is collected in aggregate form and does not identify individuals.
You can adjust cookie settings through your browser. However, disabling certain cookies might affect some site features and your overall browsing experience.
Business Transfers and Changes
If Modern Lifeequi Librium undergoes significant business changes such as mergers, acquisitions, or asset sales, your personal information may be transferred as part of the transaction. We would inform you of such changes and ensure your data remains protected under privacy standards aligned with this policy.
In the unlikely event that we cease operations, we would ensure your personal information is either securely transferred to a successor business (with appropriate privacy protections) or securely deleted according to data protection best practices.
Updates to This Privacy Policy
We may periodically update this privacy policy to reflect changes in our practices, services, or legal requirements. When substantial changes occur, we’ll notify you by email or via a notice on our site before they take effect.
Minor updates for clarity or administrative purposes may be made without prior notice. We encourage periodically reviewing this policy to stay informed about how we protect your privacy.
Children's Privacy
Our services are designed for businesses and adult consumers. We do not knowingly collect personal information from individuals under 18. If we discover that we have inadvertently collected data from someone under 18, we will promptly delete that information from our systems.
Parents or guardians who believe we may have collected information from their child can contact us using the details below, and we will address the matter promptly.
International Data Considerations
Our main operations are based in United Kingdom, and we store and process data within United Kingdom's jurisdiction. However, some of our service providers may process data internationally. When this occurs, we ensure appropriate safeguards are in place to protect your information according to applicable privacy laws.
We comply with United Kingdom data protection laws and regulations, including those related to business operations, financial transactions, and customer data handling. Our practices align with evolving privacy standards in United Kingdom's digital economy.
Contact Us About Privacy
Modern Lifeequi Librium Privacy Team
43 Floral Street, London
London, United Kingdom WC2E 9HA
Email: [email protected]
Phone: +44 20 7946 0958
For privacy-related inquiries, please include "Privacy Request" in your email subject line. We aim to respond to all privacy requests within 7 business days.